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Free course: your first 30 days of ads

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01

Days 1–3

Before you spend

Decide where to start, what to spend and what a good result looks like.

  1. Cost per lead explained: what’s a good cost per lead? Video + guide
02

Days 4–6

Set up tracking first

Make sure every enquiry is counted before a dollar goes on ads.

  1. Google Ads conversion tracking: step-by-step setup Video + guide

This week’s free tool: Tracking Checker →

03

Days 7–9

Build a page that converts

Give ad visitors one clear page and one easy next step.

  1. Page speed and ads: why a slow website costs you more Video + guide
04

Days 10–14

Launch Google Ads

Catch people already searching for what you do.

  1. Negative keywords: the easiest way to stop wasting Google Ads budget Video + guide

This week’s free tool: Negative Keyword Builder →

07

Days 24–30

Turn leads into customers

Reply fast, follow up properly, and scale what works.

  1. Speed to lead: how fast should you reply to an enquiry? Video + guide