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The ads playbook, free and in plain English.

Practical guides on Meta and Google Ads, tracking, landing pages, follow-up and hiring help. Written by someone who has spent his own money on ads for 20 years, for business owners wherever you are.

Start here · the complete guides

Learning paths

Pick where you are. Read in order.

New to ads

  1. Free course: your first 30 days of ads
  2. Your first $1,000 in ads
  3. Google Ads: the complete guide
  4. Facebook ads: the complete guide

Hiring someone to run your ads

  1. What ads management costs in Australia
  2. Agency vs freelancer
  3. 15 questions to ask before hiring
  4. What should be in your marketing agreement

My ads aren’t working

  1. Run the Ad Problem Troubleshooter
  2. Facebook ads getting clicks but no enquiries?
  3. Google Ads spending money with no results?
  4. All fix-it guides

Getting tracking right

  1. Check your tracking in seconds
  2. Google Ads conversion tracking
  3. Meta Pixel vs Conversions API
  4. 10 signs your tracking is broken

Turning leads into customers

  1. Lead follow-up automation
  2. What is GoHighLevel?
  3. What a good monthly ads report includes

Free tools · no sign-up

Rather check than read?

NewAd Problem TroubleshooterAnswer a few questions, get the likely cause and the fix. NewTracking CheckerSee if your Pixel, Google tag, GA4 and forms are set up. NewNegative Keyword BuilderA ready-to-paste list for your industry, in a minute. FreeLanding Page ScorecardScore your page out of 100 and get a prioritised fix list. FreeAd Budget CalculatorEstimate spend, customers and return for your industry. FreeGoogle or Facebook ads quiz8 questions, one clear answer on where to start. CourseYour first 30 days of adsA free step-by-step course from the guides and videos. LibraryTeardown libraryLanding pages and ads taken apart and fixed, on the page.

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